Record Sales on Kulula.com
April 18, 2005
Record Hits on Kulula.com
By Stuart Lowman
ITWeb
Johannesburg
A recent special offer by airline Kulula.com drew 8 million hits and 111,000
unique visitors to the site in only two days,says Kulula.com commercial
director Gidon Novick.
"During the two-day sale, 55,000 seats were sold," he adds.
The airline's Web server was not affected adversely by the mass influx of
visitors, because the site usually accommodates around 5 million page
impressions on busy days, during which it can accommodate around 3000
visitors simultaneously, says Novick.
"The Web server, which usually runs at around 3-4%, was running between 60%
and 70% at peak times during the sale," says Carl Scholtz, the IT executive
manager at Kulula.com.
"So there were no problems there."
He says the volumes suggest the South African public now feels secure about
online bookings. "People are not afraid to book online as long as there is
value in it," says Scholtz.
"The percentage of people who book our air tickets online is around 60-65%
and it has been for years, but the volumes are increasing on a whole," he adds.
Source: ITWeb
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