Highland First to Serve Scottish Discount Online
May 20, 2006
New Discount Scheme Benefits Highland Airways Passengers
Scottish passengers happy with the launch last Thursday of a
government-sponsored air discount scheme may be dismayed to find the low
fares difficult to book...unless they are flying with Scotland's airline,
Highland Airways.
Highland is the first to provide online booking of government-subsidized
fares to eligible passengers. The other airlines participating in the
Scottish Executive Air Discount Scheme (ADS), British Airways, Eastern
Airways and BMI, have yet to provide a facility.
Highland Airways' exclusive site allows ADS card holders to privately sign
in to booking pages which automatically apply the discounted fares. The
site was launched soon after Highland, which has been serving Scottish
passengers for 15 years, switched from manual to fully automated
reservations and revenue management using the AirKiosk system.
Source: http://www.highlandairways.co.uk
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