A Simple WOW Will Suffice
October 8, 2006
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"We really have been very, very pleased with them."
Malcolm Naylor
CEO Air Southwest
in Regional Airline World
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AirKiosk System "Does What They Said It Would Do"
Playing on Air Southwest's airline code, Regional Airline World magazine
says "WOW" about the carrier which has profited investors from its fifth
month of operation and enjoys an average load factor above 76%. In the
cover article, CEO Malcolm Naylor credits the AirKiosk system with
contributing to "an exceptional three years."
Air Southwest has used the AirKiosk system since its start of operations in
October 2003 to drive reservations and distribution in a highly successful
business model. The partnership pairs two companies committed to giving
customers high levels of service at a reasonable price.
"We find that the support service is superb," Naylor says of the AirKiosk
system. "We really have been very, very pleased with them. It is a
relatively low-cost system, and it does what they said it would do."
Air Southwest took a clean-slate approach to building its business. "I did
not believe the old-fashioned regional airline model was sustainable going
forward," Naylor explains in Regional Airline World. "It's distribution
where you make a huge difference to the cost line." The result of this
understanding is that 93% of Air Southwest bookings are made through its
website. "We've been like that since the first few months after we started,"
Naylor says.
Citing a sale for every four visits to the Air Southwest website (a 25%
look-to-book ratio), Naylor notes the importance to Air Southwest customers
of the real-time AirKiosk Low Fare Finder. "We get alot of compliments about
that."
The AirKiosk system's unique calendar-based fares display allows bookers to
choose a date of travel based on Air Southwest's lowest available "Fares
Fair" across a two month-range. Air Southwest's "Fares Fair" display tells
customers what they will pay, inclusive of taxes, from the moment they
consider booking a flight. Once an all-inclusive fare is booked in the
AirKiosk system, the net fare vs. coded taxes breakdown is still clear in
reports for revenue accounting.
Source: Regional Airline World
Sutra, Inc.
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